# Ghayah (غاية)

> Ghayah is a learning design and technology company. It builds Arabic-first eLearning courses, LMS platforms, gamified training, VR/AR simulations and learning analytics for growing businesses (SMEs) and modern schools, universities and academies. Motto: "The Goal Dictates the Tool" (الهدف يحدد الأداة) — every project starts from one measurable result.

- Founded in its current form in 2025; the team has worked in learning since 2015 (11+ years of experience): a learning experience designer plus specialists in UI/UX design, AR/VR development and learning technology.
- 30+ client partners, 11 countries across 5 continents: Saudi Arabia, UAE, Qatar, Oman, Egypt, Jordan, Lebanon, United States, Canada, Switzerland, Australia.
- 200,000+ learners and employees reached. Clients include WIPO, NIPA, DFCI, Mutah University, Jackson Airport, Ministry of Defence Pension Fund, Oman, Digital Twin Leaders, Heroic Minds.
- Languages: English and Arabic (content designed in both, not translated after). Base: Cairo · serving the GCC & MENA.
- Contact: contact@ghayah.io · WhatsApp +966 53 835 1089 · https://www.linkedin.com/company/ghayah/
- Pricing is scoped per project after a free 30-minute training audit; the site publishes no price lists.

## Services
- [eLearning Courses](https://www.ghayah.io/services/elearning-courses/): Mobile-first eLearning courses in Arabic and English that people actually finish. SCORM/xAPI, built in weeks, measured after launch. (Arabic: https://www.ghayah.io/ar/services/elearning-courses/)
- [LMS Setup](https://www.ghayah.io/services/lms-setup/): Independent LMS selection, branding and configuration in about 4 weeks. Arabic/RTL ready, integrated, no IT team needed. (Arabic: https://www.ghayah.io/ar/services/lms-setup/)
- [Serious Games & Gamification](https://www.ghayah.io/services/serious-games/): Serious games and gamified training for sales, service and compliance — mobile-first, bilingual, built around measurable behaviour change. (Arabic: https://www.ghayah.io/ar/services/serious-games/)
- [VR/AR Simulations](https://www.ghayah.io/services/vr-ar-simulations/): Virtual labs and VR/AR training simulations that run on phones, laptops and headsets. Safe, repeatable practice for high-stakes skills. (Arabic: https://www.ghayah.io/ar/services/vr-ar-simulations/)
- [Learning Analytics](https://www.ghayah.io/services/learning-analytics/): Measure training impact with Kirkpatrick-based analytics, live dashboards and 30/60/90-day reports your leadership will read. (Arabic: https://www.ghayah.io/ar/services/learning-analytics/)

## Who it is for
- [For Business](https://www.ghayah.io/for-business/): onboarding, sales and service training for growing teams — new hires productive in about a week instead of a month, no L&D department or IT team needed.
- [For Education](https://www.ghayah.io/for-education/): interactive courses, virtual labs and modern learning portals for schools, universities and academies, measured by completion.

## Free tools
- [LMS Picker](https://www.ghayah.io/tools/lms-picker/): independent 9-question quiz comparing 10 platforms (TalentLMS, iSpring Learn, Docebo, LearnWorlds, Thinkific, LearnDash, Moodle, Canvas, Blackboard, Open edX), a custom-built LMS, or no LMS yet.
- [ROI Calculator](https://www.ghayah.io/tools/roi-calculator/): estimates the yearly cost of slow onboarding or low course completion, in the visitor's currency.

## Free downloads (English and Arabic)
- [SME 7-Day Onboarding Plan](https://www.ghayah.io/resources/sme-7-day-onboarding-plan/): A day-by-day plan to get a new hire productive in their first week. Format: PDF + editable Excel sheet. PDF: https://www.ghayah.io/downloads/sme-7-day-onboarding-plan/ghayah-sme-7-day-onboarding-plan-en.pdf
- [Sales Objection Scenario Pack](https://www.ghayah.io/resources/sales-objection-scenario-pack/): 15 ready-to-run objection scenarios for sales and service teams. Format: PDF. PDF: https://www.ghayah.io/downloads/sales-objection-scenario-pack/ghayah-sales-objection-scenario-pack-en.pdf
- [LMS Buying Checklist](https://www.ghayah.io/resources/lms-buying-checklist/): 40 questions to ask before you sign an LMS contract. Format: PDF + Excel scoring sheet. PDF: https://www.ghayah.io/downloads/lms-buying-checklist/ghayah-lms-buying-checklist-en.pdf
- [Student Engagement Audit Worksheet](https://www.ghayah.io/resources/student-engagement-audit/): Find where students drop off in one course, in under an hour. Format: PDF + Excel worksheet. PDF: https://www.ghayah.io/downloads/student-engagement-audit/ghayah-student-engagement-audit-en.pdf
- [Virtual Lab Business Case Template](https://www.ghayah.io/resources/virtual-lab-business-case/): Build the case for virtual labs for your board or dean. Format: PowerPoint + PDF slides + Excel sheet. PDF: https://www.ghayah.io/downloads/virtual-lab-business-case/ghayah-virtual-lab-business-case-en.pdf
- [Training ROI Worksheet (Kirkpatrick)](https://www.ghayah.io/resources/training-roi-worksheet/): Plan how you’ll prove a training programme paid off — before you build it. Format: PDF + Excel calculator. PDF: https://www.ghayah.io/downloads/training-roi-worksheet/ghayah-training-roi-worksheet-en.pdf
- [eLearning Level Selection Worksheet](https://www.ghayah.io/resources/elearning-level-selection/): Match each learning goal to the right level of interactivity. Format: PDF worksheet. PDF: https://www.ghayah.io/downloads/elearning-level-selection/ghayah-elearning-level-selection-en.pdf

## Frequently asked questions
- **What is Ghayah?** Ghayah is a learning design and technology company that builds Arabic-first eLearning courses, LMS platforms, gamified training, VR/AR simulations and learning analytics for growing businesses and modern academies. Every project starts from one measurable goal — “the goal dictates the tool”.
- **Who is behind Ghayah, and since when?** Ghayah was founded in its current form in 2025 by a team that has worked in learning since 2015: a learning experience designer and specialists in UI/UX design, AR/VR development and learning technology. Together they have delivered projects for 30+ clients in 11 countries.
- **How do we start?** Book a free 30-minute training audit. We look at one goal — faster onboarding, better service, more engaged students — and you leave with a plan, whether or not you work with us.
- **Where do you work?** We have delivered projects in 11 countries across 5 continents: the GCC (Saudi Arabia, UAE, Qatar, Oman), the wider region (Egypt, Jordan, Lebanon) and internationally (United States, Canada, Switzerland, Australia). Most projects run remotely with regular video reviews.
- **Who do you work with?** Growing businesses (SMEs) that need people productive fast, and modern schools and academies that want students engaged and finishing. We also work with government and enterprise teams.
- **How is a project scoped?** Every project is scoped to your goal: the result you need, who the learners are, and the level of interactivity that gets you there. Start with one course or one team; you’ll get a clear proposal within 5 working days of your audit.
- **How fast can we launch?** A focused pilot — one role, one onboarding path — is typically live in 4–6 weeks. An LMS set-up takes about 4 weeks. Games and simulations are scoped individually.
- **What does a pilot look like?** One role or one course, 4–6 micro-lessons plus a scenario, live in 4–6 weeks, with a before/after report at day 30. It’s the fastest way to prove value before scaling.
- **How do reviews and revisions work?** Two structured review rounds at each milestone (storyboard, prototype, full build), with a named project lead as your single point of contact.
- **Do we need IT?** No. We set up and host what’s needed, integrate with your systems, and train whoever will run it day to day.
- **We don’t have an LMS. Can you help?** Yes. We work with Moodle, TalentLMS, iSpring Learn, Docebo, Canvas, Blackboard, Open edX, LearnWorlds, Thinkific and LearnDash, and we build custom LMSs when ready-made platforms don’t fit. We recommend honestly — including when you don’t need an LMS yet. Try the LMS Picker.
- **What formats do you deliver?** SCORM 1.2, SCORM 2004 or xAPI for any LMS, or standalone web packages. Everything is responsive and mobile-first.
- **Can it be in Arabic?** Yes — Arabic is designed in from day one, not translated at the end: native writing, right-to-left layouts and native voice-over in Gulf, Egyptian or Modern Standard Arabic.
- **Who owns the content?** You do. You receive the published packages and editable source files.
- **Can you use our existing material?** Yes. Slides, manuals, recordings and SOPs are where most projects start. We turn them into practice.
- **What if staff don’t use it?** That’s the problem we design against: short lessons, real scenarios, reminders and manager dashboards. And we measure it — if completion drops, you’ll know in week one, not month three.
- **How do you measure results?** With the Kirkpatrick levels: did they like it, did they learn it, are they using it, did it pay off. We agree the numbers before we build and report at 30, 60 and 90 days.
- **Will it integrate with our SIS or LMS?** Yes. We build to SCORM/xAPI and integrate with common SIS and LMS platforms, including single sign-on.
- **How do you handle student data?** We collect only what the learning design needs, keep it on your platforms wherever possible, and follow your institution’s data policies.
- **Can we pilot with one course?** Yes — most institutions start with one course. Send us one lesson and we’ll return a free redesign sample within 5 working days.

## Key pages
- [Home](https://www.ghayah.io/) · [About](https://www.ghayah.io/about/) · [Services](https://www.ghayah.io/services/) · [Resources](https://www.ghayah.io/resources/) · [FAQ](https://www.ghayah.io/faq/) · [Contact](https://www.ghayah.io/contact/)
- Arabic site: https://www.ghayah.io/ar/

## Optional
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